Mortgage

Market your Mortgage Services to In-Market Home Buyers

Insite Realtime GEO – Home Shopper

Why?

  1. It is projected that over 6 Million Homes will be sold in U.S. in 2020.
  2. Research shows 45% of those looking at Homes For Sale are not pre-approved.
  3. Those that are pre-approved have not signed a contract.
  4. Lead websites are expensive at $10 to $90 per lead without advanced analytics.
  5. Your Mortgage pay-per-click cost is $45 to advertise your brand to these prospects who aren’t qualified.
  6. You’re able to market to the Home Shopper very early in the decision making process without lead sharing.

Our Process

We identify consumers who are just starting their home buying journey. Using patented GEO-Framing technology, we identify In-Market Home Shopper, while simultaneously suppressing Homeowner, Realtors and Home Inspectors. Using Experian data with advanced analytics, we qualify prospects and determine segmentation strategies for the most effective marketing strategy. We then market to the qualified mortgage prospect with direct mail, email, digital or social ads.

  1. Homes for Sale are GEO-Framed
  2. Mobile Devices are Identified Entering the Homes
  3. Identified Mobile Devices are Connected to the Devices’ Home Addresses
  4. Identified Home Addresses are linked to Experian for Enhancement & Lead Scoring
  5. Suppression of Homeowners, Realtors, Inspectors, etc.
  6. Qualified Home Shoppers are Sent Relevant Marketing Communications
  7. Match-back Processing of Client’s Transactional Data to the Marketing Lists Reveals ROI

Advantage

  1. GEO-Framing technology captures and inventories devices within a one square meter area.
  2. Match devices back to their home address at scale.
  3. Verify and qualify the prospective Auto Shopper using Experian, which is the Gold Standard in 3rd party marketing data.
  4. We use up to 400 consumer characteristics and 71 Mosaic market segmentations to create one-to-one communications that increase conversions.

What if we could …

  1. Retain more auto and mortgage loan customers?
  2. Acquire more auto loan and mortgage loan customers?
  3. Acquire more auto loan and mortgage loan customers from the households of customers?
Mortgage 1

How Auto Credit Enhanced Marketing Works:

Step 1: Pre-Screen Opportunity

We can target Customers or Households of Customers and/or New Customers in your market area. The Pre-Screen will share the most profitable opportunity to target, such as Lease Expiration or Loan Expiration or High Equity and or High APR. We have 80 + Auto Attributes to target.

Step 2: Marketing

We send a series of direct mailings and/or emails with a qualifying offer to the prospective customer. The prospective customer can apply at a personalized landing page to apply or call an 800 number.

Mortgage 2

How Mortgage Credit Enhanced Marketing Works:

Step 1: Pre-Screen Opportunity

We can target Customers, Households of Customers and/or New Customers in your market area. The Pre-Screen will share the most profitable opportunity to target such as New Mortgage or Refinance, Home Equity or Reverse Mortgage and or VA. We have 50 + Mortgage Attributes to target.

Step 2: Marketing

We send a series of direct mailings and/or emails with a qualifying offer to the prospective customer. The prospective customer can apply at a personalized landing page or call an 800 number.

Aspire North Advantages:

  1. Conversion rates range .75% to 15% and sometimes higher depending on the opportunity.
  2. We have created a proprietary algorithm using three of the largest U.S. credit bureaus which eliminates 70% +
    prospects who won’t respond or don’t have the financial capability to purchase.
  3. 100% FCRA compliant.
  4. We have executed over 10,000 campaigns.
  5. We provide a hassle-free turn key solution.